Marketing Library Information Resources and Services among Students at the National Open University of Nigeria

Abstract

This study explores the critical role of library marketing in enhancing resource awareness and usage among students at the National Open University of Nigeria (NOUN). Employing a descriptive research design, data from 334 students across six study centers revealed that traditional and digital marketing strategies—such as social media campaigns, workshops, and promotional displays—are highly effective in increasing awareness. Despite these efforts, significant challenges persist, notably users’ lack of awareness and difficulty locating resources, compounded by poor internet connectivity and limited promotion. The findings underscore the necessity for strategic, multifaceted marketing approaches, including digital transformation, improved infrastructure, and targeted campaigns, to boost engagement and resource utilization. The study advocates continuous research and innovative marketing to sustain library in a competitive, technology-driven environment, ultimately supporting academic success and community development.