Managing Digital Information through Social Network among Business EducationUndergraduates in Public Universities in South East States, Nigeria

Abstract

This study aims at managing digital information through social network among business
education undergraduates in public universities in South East States of Nigeria. Two research
questions guided the study. The descriptive survey research design was adopted in the study.
The purposive sampling technique was used to select 280 undergraduates from the population
of 619 of year three and four undergraduates from the four universities that offer business
education in South East States. Data were obtained through the researchers’ structured
questionnaire, which was validated by three experts. The overall reliability coefficient value of
0.79 was obtained using the Cronbach Alpha Statistical Tool. Data were analysed using mean.
Findings show that the use of Instagram and blog as social network platforms to a great extent
can promote the management of digital information by business education undergraduates in
public universities in South East States. Based on the findings, it was recommended among
others that the curriculum of business education be updated by appropriate bodies to
accommodate the current trend in technology advancement that would encourage the
acquisition of digital skills by undergraduates.