Leveraging Public Relations to Increase Students’ Participation in Senior Secondary School Home Economics Program for Future Entrepreneurs

Abstract

This paper considered the perception of Home Economics teacher on the importance of identified public relations activities us strategies for improving enrolment into senior secondary school (SSS) Home Economics subjects. Male and female Home Economics teachers in Oyo education zone were used as the population. Analysis of the responses show that the identified strategies are important and that there is no significant difference between the perceptions of male and female Home Economics teachers on the issue. It was recommended that the strategies, which hinge on publicity should be explored and exploited to sell the subjects to the students and the pubic as they are subjects that prepare one for entrepreneurship